Top: A couple kiss after dunking in the latest “Every kiss begins with Kay” campaign, for which Kay Jewelers worked with director Nabil Elderkin to make commercials that feel more cinematic. Since 1916, KAY Jewelers has grown from one store to more than 1,100 from coast to coast. “Our latest commercials capture the simple beauty of moments in love in a way that everyone can relate to.” Our KAY jewelry maintenance and repair experts help keep the pieces you love sparkling for a lifetime. It’s about the people who give Kay and the people who will cherish it,” she says. Kay recently began using real couples in its “Every Kiss” commercials to “communicate and connect with genuine love,” Scott says. “And that’s what we wanted for Kay-to make a stolen moment between a couple and the jewelry that marks the moment feel simply breathtaking.” “Nabil is sought-after for his ability to bring authentic love to the screen,” she says. The idea is to make romantic moments involving Kay jewelry into cinematic scenes using wide and immersive camera angles, Scott says. To evolve the “Every Kiss” campaign, Kay teamed up this year with Nabil Elderkin, who has directed videos for John Legend, Dua Lipa, Kendrick Lamar, and Frank Ocean. “When we started seeing #EveryKissBeginsWithKay being used to tag engagements across social media…we knew the right thing to do was to honor the legacy of this iconic piece of American culture,” she says. Kay’s research shows this campaign strongly connects across audiences, from baby boomers and Gen Z, so updating the images and sentiments accompanying the jingle made sense, Scott says. Kay debuted its “Every Kiss” ads in 2000, with Stern Advertising-which represented Kay at the time-developing the tagline, Scott says. said 'I had the daunting task of liquidating a large coin collection from across the country while knowing nothing about coins. “The ‘Every Kiss’ campaign embodies the Kay ethos, and there continues to be so much love for it.” In its new commercial, Kay evokes the joy of an engagement through a couple’s splash into the pool after the woman receives her ring. ![]() And they loved that we brought back our iconic jingle,” Scott says. They felt a connection to the stolen moments between our couple and enjoyed the dramatic shots of the underwater scenes. Kay has refreshed its campaign using the widely known musical tagline for both the holidays and the all-important 2024 engagement season, says Erica Scott, vice president of marketing and e-commerce for Kay parent Signet Jewelers. Whether you are buying jewelry for a birthday, anniversary, graduation gift, or a 'just because' gift, discount jewelry from your favorite jewelry outlet is the way to go.What do the “Every kiss begins with Kay” jewelry ads have in common with the blockbuster film Avatar: The Way of Water? The same scuba team was involved in shooting memorable underwater scenes for both.įor its latest “Every Kiss” commercial, Kay Jewelers worked with Avatar’s experts to create an emotional scene where the newly engaged couple kisses and embraces underwater. Discounted Jewelry Gifts from KAY OutletIf you are buying jewelry for someone special, check out our affordable jewelry gift ideas. Whether you're looking for a classic solitaire or a vibrant gemstone ring, KAY Jewelers Outlet has the engagement ring you'll love at the price you'll like even better. Check out our discounted rings from our KAY Outlet Exclusives for rings you won't find anywhere else. ![]() ![]() Discounted Engagement Rings from KAY OutletPurchasing an engagement ring is a big commitment, but it doesn't have to be a big price! At KAY Jewelers Outlet, our selection of discounted engagement rings comes in all your favorite styles. You can also shop other men's jewelry styles at a discount, including rings, pendants, leather bracelets and more. Explore discounted gold chains in a variety of chain lengths and styles. KAY Jewelers Outlet also has a wide assortment of jewelry for men, too. At KAY Jewelers Outlet, we have endless fashion style-at a splurge-worthy discount! Embrace your personal style with discounted jewelry from KAY Outlet. Fashion jewelry can be anything from a gold bracelet, diamond earrings, to your favorite gemstone piece. There's always a great jewelry sale for your next signature fashion jewelry. Our online selection is perfect for the saavy self-purchaser looking for discount jewelry like a fashion ring. Discounted Fashion Jewelry from KAY OutletKAY Jewelers Outlet is the place for discount jewelry.
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